The Broadcast Sport Podcast

Sky Sports and Shoot The Company on using sports media for cultural change

The third speaker session at the Broadcast Sport Content Summit, held at Dock10 Studios, MediaCityUK. Sara Butler at Shoot the Company and Steve Smith at Sky Sports talk about what broadcasters, production companies and sports organisations are doing to help facilitate cultural change and raise awareness of key issues such as gender and racial inequality and social media bullying.

Wimbledon and City Football Group on creating content to engage directly with fans

Alexandra Willis, communications and marketing director at AELTC and Gavin Johnson, group media director at City Football Group join Broadcast Sport editor Jake Bickerton on stage at the Broadcast Sport Content Summit, held at Dock10 Studios on 30 September 2021, to talk about fan engagement for rights holders.
They discuss Wimbledon’s Wimbledon Channel and Manchester City's self-made documentary, Together.
The podcast was recorded live at the Broadcast Sport Content Summit.

BBC Sport director Barbara Slater talks to BBC Sport presenter Gavin Ramjaun

BBC director of sport Barbara Slater talks to BBC sports presenter Gavin Ramjaun about the sports that work well on the BBC; why free-to-air is important for key sports and 'crown jewel' sporting events; and how free-to-air services partner with pay-TV and D2C platforms to maximise the reach and profile of different sporting events. Recorded at the Broadcast Sport Content Summit at Dock10 on 30 September 2021.