The Broadcast Sport Podcast

How to make a great sport podcast

Recorded at the Broadcast Sport Content Summit 2023 at dock10 Studios, this episode features BBC Radio Five Live commissioning editor Richard Maddock, Crowd Network creative director Tom Fordyce, IMG Productions head of audio Steve Tebb, and Voiceworks Sport managing director Sophie Hind speaking to Broadcast Sport senior reporter Max Miller about how to plan and produce a great sport podcast.
The conversation covers the podmaking process from start to finish, including creating a format, reaching your audience, building on a successful product, and more.

How the FIH and LTA took their social content to the next level

The International Hockey Federation and Lawn Tennis Association have had a successful 12 months across their social media channels, growing followers, views, and the former even substantially growing subscribers to its direct-to-consumer streaming platform, Watch.Hockey.
Speaking at the Broadcast Sport Content Summit, held at dock10, Salford on 23 March, Paddy Sloane, director at Curveball Digital, and Katie Matthews, partnerships director at Little Dot Studios, explain to Broadcast Sport editor Jake Bickerton how they approached their campaigns with the FIH and LTA respectively.

AFTV and DR Sports co-founder Robbie Lyle on social content and how broadcasters can reach fans

AFTV and DR Sports co-founder Robbie Lyle speaks to Broadcast Sport about social content, how broadcasters could better reach fans, and the latest technology he is looking to bring in with his Global Fan Network company.
Hear about how Lyle began with AFTV, how he's grown GFN beyond football, and what broadcasters could learn from fan-created content. He also reveals what he thinks will be next for online content, with innovations such as the metaverse and near-live highlights among his tips for the future.

Top Tips For Sport On Social Media

Recorded at the Broadcast Sport Leaders Forum 2022, which took place on 1 November at BFI Southbank, Little Dot Studios director of sport Robbie Spargo and Chelsea head of publishing Simon Meehan speak to presenter Alison Bender about how they approach social media.
Topics include the strategies for different platforms, working within a budget, the types of content that work for sport organisations and clubs, and more.
Chelsea boasts millions of followers across its social channels, and Little Dot works with the likes of West Ham, the ECB, the LTA, and many more on social content. ​

How to create a YouTube channel from scratch

Social Bull co-founders Scott Lavell and Jack Beetlestone speak to Broadcast Sport reporter Max Miller about how to create a YouTube channel from the ground up, and their experience doing so for snooker legend Stephen Hendry.
Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on playing the game, interviewing fellow snooker stars, and performing various challenges related to the sport. As well as Hendry, the likes of Steven Davis, Mark Williams, Judd Trump and other major snooker players have taken part in content.
After just three months, the channel has attracted over 80,000 subscribers, driven by organic reach through Hendry, his interviewees, and the snooker community, as well as regularly drawing hundred of thousands of views to its videos.
Lavell and Beetlestone take listeners through the process of launching the channel - from first pitching the idea to Hendry to their ideas for where to go now they have built a regular audience.

How to produce the big live sport events

A session from the Broadcast Sport Leaders Forum, which took place at the BFI Southbank on 1 November 2022. Aurora managing director Lawrence Duffy and Whisper managing director Mark Cole speak to Base head of marketing Emily Pryor about how they approach producing large live sport events such as the Women's Euros, Formula E, and more.

Sport broadcasting in 2022 and beyond

A session from the Broadcast Sport Leaders Forum, which took place at the BFI Southbank on 1 November 2022. Channel 4 head of sport Pete Andrews, Sky Sports commercial director Yath Gangakumaran, and BBC Sport head of radio and digital Ben Gallop discuss the most significant issues impacting sports broadcasting in 2022 and beyond. The landscape is changing, with traditional broadcasters facing increased competition from streaming platforms who could battle it out to secure the biggest, most popular sports rights. Meanwhile, the forthcoming joint venture between Discovery and BT Sport creates a huge new sports broadcaster with existing rights across a plethora of different sports, including significant top-tier Premier League and Champions League football rights.

Gary Lineker discusses his ’How To Win A World Cup’ podcast for Audible

Gary Lineker spoke to Broadcast Sport editorial director Jake Bickerton about his new Audible Original podcast series, How To Win A World Cup. The 14-part podcast sees Gary Lineker and Cesc Fàbregas explore what it takes to win the biggest prize in the game. The podcast including entertaining chat between Lineker (who has never won a World Cup) and Fàbregas (who has!) about the importance of having a football genius in your side, a top manager, the best striker, the ultimate game plan, even just a huge slice of luck or some other elusive, magic ingredient. In this podcast, Lineker explains how the podcast was planned and recorded, how presenting a podcast differs from presenting TV shows, why he created his own podcast production company, Goalhanger Podcasts, and who he thinks will win the 2022 World Cup.

Best practice for sports rights holder podcasts

Broadcast Sport reporter Max Miller talks to Sophie Hind, managing director of audio production house, Voiceworks Sport about how to maximise the potential of podcasts for sports rights holders.
Voiceworks Sport works with rights holders, brands, athletes, and more on podcasts, and Hind reveals how podcasts can assist smaller and larger rights holders both with fan engagement and creating a new revenue stream. The benefits of audio for an overall digital strategy are also outlined. 
Listen to find out Hinds recommendations, including authenticity, behind-the-scenes access, and differentiation from other formats, with differing strategies necessary depending on what a rights holder wants to gain from its audio offering. She also reveals real world examples from Voiceworks Sport's work across the sporting landscape.

Collective Media Group unveils new sports division, launches Brazil 2002 doc

Claire McArdle, co-CEO of Collective Media Group talks to Broadcast Sport reporter Max Miller about the company's newly-launched sports production wing, Collective Media Sport.
The division is behind the highlights programming for golf's The Legends Tour and forthcoming feature doc, Brazil 2002: The Real Story, which tells the story of the team who were victorious at the 2002 FIFA World Cup.
Collective Media Group launched last year, having been set up by two former execs from ViacomCBS - McArdle and Rebecca Knight. It focuses factual and entertainment content, with its premium sport content produced through Collective Media Sport, which launched in February.
In the podcast, McArdle explains how it works with rights holders, clubs, federations and brands to help develop and distribute content around their own IP. The aim is to help clients broaden their appeal and gain a new audience, especially a younger audience.
She talks about the growth of sports docs and how women's sports is under-represented in sports documentaries and how content can be created around this untapped market.
McArdle also explains about how Collective Media Group has recruited a diverse workforce, the staff shortage in the industry, and where growth opportunities lie for the company.