The Broadcast Sport Podcast

How we made The Brighton Miracle

Director Max Mannix and producer Nick Wood speak to Broadcast Sport's Max Miller about how they made The Brighton Miracle, a film about Japan's famous victory over South Africa at the 2015 Rugby World Cup. Conversation topics include getting talent on board, the use of dramatisations, and how to appeal to audiences outside of sport.

The past and future growth of the NFL in the UK

Broadcast Sport speaks to broadcaster and writer Nat Coombs, who has worked extensively on the NFL and is currently host of NFL show The Nat Coombs Podcast. Coombs delves into how the game has grown in the UK, how best to approach growing a sport outside of its domestic market, and what could be done to continue the NFL's success.

Social Media Insight: Sports on Snapchat

Kahlen Macaulay, senior manager, international sports partnerships at Snapchat joins the Broadcast Sport podcast to provide invaluable insight into sports content opportunities on Snapchat. The visual messaging social media app is now 12 years old and focuses on bringing people together, providing "intimate connections with real friends". It reaches a user base of 400m people every day, the majority being Gen Z and Millennial audiences, with 90% of 13-24 year olds reached in 20+ countries. Snapchat's sports partnerships therefore serve the next generation of sports fans, through "communication, camera and content". It's a very closed network – there are no followers, likes or public comments. The sports content is varied, so for the Women's World Cup, for example, Snapchatters could virtually try on team kits, watch match highlights, follow athlete content creators, and catch up with the latest news and views on the 'Offside Special' twice-weekly series. In this podcast, Macaulay talks to Broadcast Sport editorial director Jake Bickerton about what's different about Snapchat; how the company works with sports partners, athletes, clubs, federations and sports content makers; how to monetise content on Snapchat; and how to make the best content for the users of the app.

How to make a YouTube hit

Bubble Agency MD Louise Wells speaks to Atlas Film director/produder Samuel Davies, Cut Media CCO Scott Marshall, and LadBible Group senior creative producer for sport originals Connor Suckling about how to make a YouTube hit.
The group cover how to work with athletes and brands, creating new formats, how to get viewers to your videos, and more.

Sky Sports’ head of cricket on its packed 2023 summer

This summer sees both men's and women's Ashes taking place over June and July, with The Hundred still to come in August. Sky Sports' head of cricket and NFL, Bryan Henderson, spoke to the Broadcast Sport Podcast about its plans for the competitions.
The broadcaster is bringing a number of tech innovations to its broadcasts, as well as producing both Ashes series with net zero carbon emissions and a focus on promoting women in sports broadcast. In addition, Henderson speaks about the current situation with The Hundred, amid reports that the ECB is considering the short-form competition's future.

How to make a great sport podcast

Recorded at the Broadcast Sport Content Summit 2023 at dock10 Studios, this episode features BBC Radio Five Live commissioning editor Richard Maddock, Crowd Network creative director Tom Fordyce, IMG Productions head of audio Steve Tebb, and Voiceworks Sport managing director Sophie Hind speaking to Broadcast Sport senior reporter Max Miller about how to plan and produce a great sport podcast.
The conversation covers the podmaking process from start to finish, including creating a format, reaching your audience, building on a successful product, and more.

How the FIH and LTA took their social content to the next level

The International Hockey Federation and Lawn Tennis Association have had a successful 12 months across their social media channels, growing followers, views, and the former even substantially growing subscribers to its direct-to-consumer streaming platform, Watch.Hockey.
Speaking at the Broadcast Sport Content Summit, held at dock10, Salford on 23 March, Paddy Sloane, director at Curveball Digital, and Katie Matthews, partnerships director at Little Dot Studios, explain to Broadcast Sport editor Jake Bickerton how they approached their campaigns with the FIH and LTA respectively.

AFTV and DR Sports co-founder Robbie Lyle on social content and how broadcasters can reach fans

AFTV and DR Sports co-founder Robbie Lyle speaks to Broadcast Sport about social content, how broadcasters could better reach fans, and the latest technology he is looking to bring in with his Global Fan Network company.
Hear about how Lyle began with AFTV, how he's grown GFN beyond football, and what broadcasters could learn from fan-created content. He also reveals what he thinks will be next for online content, with innovations such as the metaverse and near-live highlights among his tips for the future.

Top Tips For Sport On Social Media

Recorded at the Broadcast Sport Leaders Forum 2022, which took place on 1 November at BFI Southbank, Little Dot Studios director of sport Robbie Spargo and Chelsea head of publishing Simon Meehan speak to presenter Alison Bender about how they approach social media.
Topics include the strategies for different platforms, working within a budget, the types of content that work for sport organisations and clubs, and more.
Chelsea boasts millions of followers across its social channels, and Little Dot works with the likes of West Ham, the ECB, the LTA, and many more on social content. ​

How to create a YouTube channel from scratch

Social Bull co-founders Scott Lavell and Jack Beetlestone speak to Broadcast Sport reporter Max Miller about how to create a YouTube channel from the ground up, and their experience doing so for snooker legend Stephen Hendry.
Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on playing the game, interviewing fellow snooker stars, and performing various challenges related to the sport. As well as Hendry, the likes of Steven Davis, Mark Williams, Judd Trump and other major snooker players have taken part in content.
After just three months, the channel has attracted over 80,000 subscribers, driven by organic reach through Hendry, his interviewees, and the snooker community, as well as regularly drawing hundred of thousands of views to its videos.
Lavell and Beetlestone take listeners through the process of launching the channel - from first pitching the idea to Hendry to their ideas for where to go now they have built a regular audience.