What’s next for digital content in 2024?

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to IMG's senior vice president and managing director of digital, Lewis Wiltshire, about its recently released Digital Trends Report 2024. Among the predictions for the next 12 months is the rise of women's sport, the growth of personalised content, AI's impact on digital content, and plenty more.

This is the sixth iteration of the digital trends report, which features insights and analysis from IMG’s global team of digital experts (formerly known as Seven League). This time round it also ranks the 10 most important third-party media platforms for the global sports industry, for the first time, with TikTok coming out on top, followed by YouTube, Instagram, Facebook and WhatsApp.