Sports Content: What fans are willing to pay for

Some great insight into sports fans' willingness (or otherwise) to pay for sport content, from Jack Genovese, senior analyst at Ampere, recorded at the Broadcast Sport Content Summit at Dock10 Studios in September. The podcast also features Steve Boulton, CEO, Golden Egg Innovation, talking about televising the Gran Turismo esports tournament from an innovative virtual studio environment. The session was chaired by Sadie Groom, MD, Bubble Agency.