How the FIH and LTA took their social content to the next level

The International Hockey Federation and Lawn Tennis Association have had a successful 12 months across their social media channels, growing followers, views, and the former even substantially growing subscribers to its direct-to-consumer streaming platform, Watch.Hockey.

Speaking at the Broadcast Sport Content Summit, held at dock10, Salford on 23 March, Paddy Sloane, director at Curveball Digital, and Katie Matthews, partnerships director at Little Dot Studios, explain to Broadcast Sport editor Jake Bickerton how they approached their campaigns with the FIH and LTA respectively.