AFTV and DR Sports co-founder Robbie Lyle on social content and how broadcasters can reach fans

AFTV and DR Sports co-founder Robbie Lyle speaks to Broadcast Sport about social content, how broadcasters could better reach fans, and the latest technology he is looking to bring in with his Global Fan Network company.

Hear about how Lyle began with AFTV, how he's grown GFN beyond football, and what broadcasters could learn from fan-created content. He also reveals what he thinks will be next for online content, with innovations such as the metaverse and near-live highlights among his tips for the future.